Archive for the ‘Social Media’ Category

Measuring popularity using twitter trendy topics


5 of 10 on Nov 3rd

If it were not for Megamind  the resignation that was announced today by Gordan Campbell, the Premier of British Columbia, would have reached first place on the coveted twitter trendy topics list. And while this resignation definately stirred up quite a buzz boasting 5 of the 10 trendy topics, it failed to have any staying power. By quitting time the same day, only the one topic remained and had dropped to forth place.

When you want to have your media content get to the top and stay there for more than a few hours, you need to think about the differences between these two situations. 

Here are some points to consider in the first example with the movie Megamind:

  • Anticipation – The movie is due out for release on November 5, two days from now.
  • Preview Trailers – Exciting teaser content released
  • Social Media Share icons – The website that is hosting the content provides the users with links to twitter, and facebook in order for them to “like” the content or comment about it and share it with friends or followers.
  • Functional purpose for returning to the site – to buy tickets
  • Additional rich features,
    • Interactive games
    • Free iphone app
    • Free iphone desktop backgrounds
    • Facebook Application – Click for a chance to win various video games consoles
    • 31 page comic book – viewing online or available PDF download, also shareable through Facebook, Twitter or email
    • Interactive Video creation tool to add you face onto a character and create a custom video, also shareable.
  • Links to tickets purchasing sites

Compare this to how the resignation of Premier Campbell was shared.

Of course I’m not suggesting that a resignation is something that you want to broadcast like you do a movie. These are just two examples used and the results show the different outcomes.

If you want to hit the top trends with staying power, you need 

  • lots of interactive media,
  • free content, and
  • to enable social media sharing.

Before you do anything else… BUILD YOUR NETWORK!

There is a difference between Hype and owning your own channel. If you can build something around which people will gather, then you have something special. You are a lot better off in projects if you already have the network of people that you need to be able to accomplish the task. So build the network first. It will support you when your down and make you happy when you’re up. Network also dissipate over time. People move away, die, blah blah blah, so always be working on building “tribes”.   You give people something that matters to them and around which they can gather, and then you will be able to use these people when you say, “I’m going to make a movie!”

The channel of tomorrow or those where you can talk back.
Create stuff that is visible and indexable. This will be the same thing as hiring someone to work for you 24/7.

You become and insider by building or becoming part of a tribe. Insiders get forgiven for their mistakes, so you want to be an insider.

Differentiation is a process, and go about separating yourself from the “traditional” thing and set themselves apart from the crowd. Then you become the leader.

Being a human artist. This can be accomplished by pattern breaking. Give an unusual answer to the questions you are asked. Ask questions that are not the typical questions. Creativity is when the brain tries to make connections in ways that it has not previously done. So get smart!

Fear. Fear of change, trying something new. You (group 0) can be motivated by the fact that you have influence to more than just the people you know(group 1). You also have influence to those that they know (group 2) and group 3.  Movement increases the propensity for movement.

When we stop experimenting and learning the world stops growing for you.

A great example of all this how Arnold Swartzenegger became the Governor of California. Millions of people watched him save the world over and over and over again. So people are obviously going to trust him and stand behind him.

For more information about this topics I highly recommend the book

Trust Agents
By Julien Smith and Chris Brogan

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